Small Business

I Heard It Through the Grapevine

  |  in Small Business, UncategorizedNo Comments

Recently, I had the pleasure of taking the afternoon off (which I highly recommend), to go visit a couple of small wineries throughout southern Wisconsin.  It was a very pleasant day, spent with a very dear friend.  We were able to take in all of the aromas of fig, cherries, blueberries, oak, and many more of the indulgent ingredients used to make the delicious flavors of reds and whites we had sampled and savored.  In visiting these small wineries, my eyes were opened to just how different similar businesses can operate and present themselves to the public.

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As Facebook Constantly Evolves, Are You Keeping Up?

  |  in Small Business, Social Media, UncategorizedNo Comments

Facebook, how you love to constantly keep me on my toes!  Updates to my cover photo, updated formats to my timeline, how does one ever keep it all straight?  How will this affect my business page?  What’s going to happen to my logo and important company contact information?  If you are anything like me and your head is trying to grasp all of the new implementations from Facebook’s most recent updates released March 10, 2014, then worry no further.  I have done some homework and am pleased to come to the rescue.  Well… something like that!

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It’s Warm Out, Time to Leave the Office!

  |  in Business Services, Small Business, Uncategorized, Virtual AssistanceNo Comments

Since this seems like the longest winter in all of mankind, maybe it’s time we start thinking positive about the countdown to the spring and summer months!  All that I can think about right now is how I recently returned from a wonderful family vacation in Mexico (highly recommended) and how I just want to go right back!  Not because I don’t love what I do, but because these frigid temperatures that we’ve experienced this year need to come to an end.

How about yourselves?  Are you looking forward to fresh cut flowers and warm sunny days, or are you more stressed about what your work load is going to look like, and what tasks you will need to accomplish to stay ahead of the game?  If the latter is true, you might want to consider what your options are to alleviate that stress and take some tasks off your plate in order to enjoy more of the sunshine, and appreciate the time you can spend with your family and friends.

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Social Media Tools For Your New Year’s Resolutions

  |  in Business Services, Small Business, Social MediaNo Comments

I can hardly believe that the year has already passed us by.  It’s amazing how time goes by so quickly.  When you think about this past year in review, were you able to accomplish all of your personal goals?  Did you lose those last 10lbs from your weight-loss goals, did you save up that extra $1,000 for your spring trip to Punta Cana next year, and did you take all of the time you had promised yourself, to spend with your precious families?

How about your business goals?  Were you able to grow your business all four quarters?  If you encountered down time, were you able to polish your skills and make use of that idle time or did you just sit back and enjoy the break?  A better question yet, how prepared are you now for the year to come?  How will you change up your business strategies and financial goals, or do you even need to change your strategies in 2014 to stand out with your targeted market?

Let’s talk about goals for the New Year and how social media may help to accomplish your resolutions!

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When Times Slow Down, Does Your Business Move Forward?

  |  in Business Services, Small BusinessNo Comments

As Fall begins to wind down and we bring this season to a close, it’s that time when we start thinking of all of the activities that the Holidays will soon bring. Do you own a business that has outstanding revenue from the summer months, such as a store near a beach setting, or waterfront restaurant? If this happens to be your situation, hopefully you had a very successful season of booming business, even if you’ve had little downtime to actually brainstorm your future business goals and upcoming profitable ideas.

Maybe you find yourself on the opposite scope of this scenario and are in a business that doesn’t have a busy season until winter begins? If this is geared toward you, it’s always important to keep those wheels spinning on how to not only retain your favorite clientele, but how you can also continue to grow your customer base.

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To All You Procrastinators, Here’s Some Help!

  |  in Business Services, Small Business, UncategorizedNo Comments

As I sit and edit this article for my newsletter that goes out tomorrow, I have a feeling I’m not alone.  My newsletter and blog are posted the same time every month, and I have all month to prepare, yet here I am, 4:30 the afternoon before, and just finalizing things!

How many of you have put off applying to graduate school, or even something as simple as a trip to the grocery store (you mean it’s 6:00 already?!)?  Here’s one for you – did you start reading this blog and then stop to check your Facebook news feed?  Right there is a prime example of procrastination.  Ok, you’re guilty…now what?

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An Insightful Reminder to the Endless Benefits of Hiring a Virtual Assistant – Part II

  |  in Business Services, Small Business, Uncategorized, Virtual AssistanceNo Comments

Last month I had published some reminders on the endless benefits of hiring Virtual Assistants (VAs).  If you haven’t been sold just yet, here are a few more!  VAs really can make life so much easier; whether it’s for a small business, large business, or just to alleviate stress in your personal life.  Check out a few more helpful pointers that might just sway your decision.  Especially on days like today, when its 80 degrees and you want to get out for that hike at the lake, motorcycle ride, or even simply, a long walk with the dog.

More simple reminders on the many benefits to hiring a VA:

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An Insightful Reminder to the Endless Benefits of Hiring a Virtual Assistant – Part I

  |  in Business Services, Small Business, Virtual Assistance1 Comments

Earlier this year, I had written a three part series on deciding whether or not a Virtual Assistant (VA) is the right choice for your small business or possible enhancement to your personal life.  The articles demonstrated how to organize your priorities into task lists, and then evaluate those priorities into categories as to which tasks would be beneficial for you to self-perform versus which could be delegated to an assistant.

From that point, I explained how to search for the most appropriate VA, whether tailored to a particular subject matter such as legal or real estate, or be able to provide a multitude of support.  If you did not act on my marvelous suggestions, have no worries!  There is still time to soak in the benefits of how helpful VAs are and how much easier they can make your life become.

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Facebook VS Google: Which To Advertise On?

  |  in Small Business, Social Media, UncategorizedNo Comments

For those of us that have considered taking a risk and venturing out on our own to start our dream business, one key step we’ve needed to seriously consider is how are we going to advertise to our target audience?  Of course there are big money marketing solutions, but for most of us on a penny-pinching budget, we need something effective, yet cost efficient.  My intent for this blog will be to focus on two forms of battling advertising methods, and which of these may be the best for your new start-up business:  Facebook vs. Google.

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