For those of us that have considered taking a risk and venturing out on our own to start our dream business, one key step we’ve needed to seriously consider is how are we going to advertise to our target audience? Of course there are big money marketing solutions, but for most of us on a penny-pinching budget, we need something effective, yet cost efficient. My intent for this blog will be to focus on two forms of battling advertising methods, and which of these may be the best for your new start-up business: Facebook vs. Google.
Who has taken the Facebook Home plunge since its grand induction into the Android device reality on April 12th? If you’re asking yourself what exactly is Facebook Home, look no further. It’s basically the next wave of technology to make your lock screen a giant scrolling newsfeed from your favorite social media site, Facebook. Messages, IM chat, videos, pictures, and the latest and greatest news posts can all be found at the touch of your home screen.
I thought for this blog topic, I’d try to appeal to my followers that are sports fanatics! Even if you’re not a sports fan, it is hard not to turn on the television in late March/early April and get suckered into watching the final few seconds of a neck in neck basketball game in the craziness of March Madness.
As you have probably noticed, there are endless rules associated with the tournament, designed to cover even the most miniscule infractions. Surprisingly enough, even though you would think these rules extend into social media, they are still yet to do be defined when it comes down to how to deal with the issue of student-athletes and social media.
It is a well known fact that to remain competitive, stores must utilize social media sites for marketing and promotions for consumers to purchase new, as well as aged, products.
Do you find that you are making online purchases through your favorite social media sites? To clarify, what I am asking is when you view an ad on Facebook that displays a coupon for Bath & Body Works, Starbucks, or another favorite store; do you immediately click on that ad to get the coupon? Or do you find yourself driving to the closest store to venture around and see if anything new captures your attention? Is it just as convenient to go to the store’s website for a direct purchase?
Do you get anxious when you think you are missing the latest Facebook newsfeeds or tweets from your besties?
According to a recent State of Social Media study released by Harris Interactive and MyLife, 62% of adults who belong to more than one social network “keep an eye” on their networks daily; and 40% said they’d rather get a root canal or spend a night in jail than give up their social networking profiles!
If this sounds a little too familiar, it may be time to start that social media diet plan.
Will the website “kickstart your heart” as some of us remember singing back in the Motley Crue days, or does the reality of the website leave you more with an “achy breaky heart” as sang by Billy Ray Cyrus?
What is Kickstarter? In a nutshell, it’s a website designed as a pre-funding platform for when you have a new product to launch. What’s the catch? Well, the product isn’t necessarily ready yet, so you are pre-selling a product and your consumers, aka “customers,” are taking on the risk. The reality comes down to…. is your product worth that risk?
As the business world jumps further and further into the virtual world of the internet, it is often forgotten that the purpose of going “on-line” is to grow and develop our businesses.
Take a step back and re-evaluate your “on-line” goals and ensure you are utilizing your online presence to accomplish them.
Using a blog for your business is certainly not a new thing, but it is one that has seen tremendous growth in the recent years. Businesses that provide a service can stand to benefit the most by keeping a blog. It is a tool to expand the social media footprint, highlight your brand, or establish and build your credibility and position yourself in your area of expertise. Social media can be an invaluable tool to drive traffic to your site but a blog will be most useful in building a platform for your business.
Here are some tips to get you started and keep you going.