Social Media

How Will You Get Your Message Across?

  |  in Business Services, Small Business, Social MediaNo Comments

Today there seems to be so many phone apps that it’s almost impossible to get them all straight. Facebook, Instagram, Twitter, Google+, games in general, food networks, music channels, and the list goes on and on. I should also clarify that when I talk about apps here, I am not referencing finger food, but rather downloaded software applications for smart phones!

Specifically, I’d like to focus on a discussion surrounding the messaging applications. What are considered the best and why?

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As Facebook Constantly Evolves, Are You Keeping Up?

  |  in Small Business, Social Media, UncategorizedNo Comments

Facebook, how you love to constantly keep me on my toes!  Updates to my cover photo, updated formats to my timeline, how does one ever keep it all straight?  How will this affect my business page?  What’s going to happen to my logo and important company contact information?  If you are anything like me and your head is trying to grasp all of the new implementations from Facebook’s most recent updates released March 10, 2014, then worry no further.  I have done some homework and am pleased to come to the rescue.  Well… something like that!

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Social Media Tools For Your New Year’s Resolutions

  |  in Business Services, Small Business, Social MediaNo Comments

I can hardly believe that the year has already passed us by.  It’s amazing how time goes by so quickly.  When you think about this past year in review, were you able to accomplish all of your personal goals?  Did you lose those last 10lbs from your weight-loss goals, did you save up that extra $1,000 for your spring trip to Punta Cana next year, and did you take all of the time you had promised yourself, to spend with your precious families?

How about your business goals?  Were you able to grow your business all four quarters?  If you encountered down time, were you able to polish your skills and make use of that idle time or did you just sit back and enjoy the break?  A better question yet, how prepared are you now for the year to come?  How will you change up your business strategies and financial goals, or do you even need to change your strategies in 2014 to stand out with your targeted market?

Let’s talk about goals for the New Year and how social media may help to accomplish your resolutions!

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Facebook VS Google: Which To Advertise On?

  |  in Small Business, Social Media, UncategorizedNo Comments

For those of us that have considered taking a risk and venturing out on our own to start our dream business, one key step we’ve needed to seriously consider is how are we going to advertise to our target audience?  Of course there are big money marketing solutions, but for most of us on a penny-pinching budget, we need something effective, yet cost efficient.  My intent for this blog will be to focus on two forms of battling advertising methods, and which of these may be the best for your new start-up business:  Facebook vs. Google.

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When Will It Be Time To Go “Home?”

  |  in Small Business, Social MediaNo Comments

Who has taken the Facebook Home plunge since its grand induction into the Android device reality on April 12th?  If you’re asking yourself what exactly is Facebook Home, look no further.   It’s basically the next wave of technology to make your lock screen a giant scrolling newsfeed from your favorite social media site, Facebook.  Messages, IM chat, videos, pictures, and the latest and greatest news posts can all be found at the touch of your home screen.

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The Big Dance and Social Media

  |  in Business Services, Small Business, Social Media, UncategorizedNo Comments

I thought for this blog topic, I’d try to appeal to my followers that are sports fanatics!  Even if you’re not a sports fan, it is hard not to turn on the television in late March/early April and get suckered into watching the final few seconds of a neck in neck basketball game in the craziness of March Madness.

As you have probably noticed, there are endless rules associated with the tournament, designed to cover even the most miniscule infractions.  Surprisingly enough, even though you would think these rules extend into social media, they are still yet to do be defined when it comes down to how to deal with the issue of student-athletes and social media.

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Shopping Habits and Social Media

  |  in Small Business, Social Media, UncategorizedNo Comments

It is a well known fact that to remain competitive, stores must utilize social media sites for marketing and promotions for consumers to purchase new, as well as aged, products.

Do you find that you are making online purchases through your favorite social media sites? To clarify, what I am asking is when you view an ad on Facebook that displays a coupon for Bath & Body Works, Starbucks, or another favorite store; do you immediately click on that ad to get the coupon? Or do you find yourself driving to the closest store to venture around and see if anything new captures your attention? Is it just as convenient to go to the store’s website for a direct purchase?

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Is It Time For a Social Media Diet?

  |  in Small Business, Social Media, UncategorizedNo Comments

Do you get anxious when you think you are missing the latest Facebook newsfeeds or tweets from your besties?

According to a recent State of Social Media study released by Harris Interactive and MyLife, 62% of adults who belong to more than one social network “keep an eye” on their networks daily; and 40% said they’d rather get a root canal or spend a night in jail than give up their social networking profiles!

If this sounds a little too familiar, it may be time to start that social media diet plan.

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Are You Targeting the Wrong Social Network?

  |  in Small Business, Social Media, UncategorizedNo Comments

By Melissa Goodman, Social Media Specialist at IMPACT

So many small business owners have the mindset that if we capture tons of followers on our social media networks, that will be the key to a greater success for our business, but is this necessarily true?

Take, for example, your Twitter account.  According to Courtney Rubin, from a post on Business Writers, a 37 year old female is the target audience for Twitter.  If that is not the market that you are trying to reach to market your product, then chances are there is a better social network out there for you to utilize.

I recently read a study performed by Pingdom, a website monitoring service.  They surveyed 24 of the most popular social networks, including Facebook and Twitter.  The results from these studies said a lot about the target audience on the different sites.

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