For those of us that have considered taking a risk and venturing out on our own to start our dream business, one key step we’ve needed to seriously consider is how are we going to advertise to our target audience? Of course there are big money marketing solutions, but for most of us on a penny-pinching budget, we need something effective, yet cost efficient. My intent for this blog will be to focus on two forms of battling advertising methods, and which of these may be the best for your new start-up business: Facebook vs. Google.
Who’s Ready To Unload Some Tasks For Summer?
Recently, I posted a (3) part series on deciding whether a Virtual Assistant (VA) was the best choice for your personal life or small business. I thought I would follow-up to this series and further emphasize some other activities which Virtual Assistants are very helpful with. It’s the big Q2 for most of us, and we’re heading into the nicest part of the year, summer! Hiring a VA might free up some summer time which could be better spent on family activities or just making time for you!
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The Big Dance and Social Media
I thought for this blog topic, I’d try to appeal to my followers that are sports fanatics! Even if you’re not a sports fan, it is hard not to turn on the television in late March/early April and get suckered into watching the final few seconds of a neck in neck basketball game in the craziness of March Madness.
As you have probably noticed, there are endless rules associated with the tournament, designed to cover even the most miniscule infractions. Surprisingly enough, even though you would think these rules extend into social media, they are still yet to do be defined when it comes down to how to deal with the issue of student-athletes and social media.
Conquering Anger in the Workplace
Have you ever worked with someone that always seemed irritated or agitated? You never know at what point they are just going to snap at you? Eventually, we find that it doesn’t take too long for that attitude to rub off on everyone else’s attitudes as well.
Is It Time For a Social Media Diet?
Do you get anxious when you think you are missing the latest Facebook newsfeeds or tweets from your besties?
According to a recent State of Social Media study released by Harris Interactive and MyLife, 62% of adults who belong to more than one social network “keep an eye” on their networks daily; and 40% said they’d rather get a root canal or spend a night in jail than give up their social networking profiles!
If this sounds a little too familiar, it may be time to start that social media diet plan.
Are You Targeting the Wrong Social Network?
By Melissa Goodman, Social Media Specialist at IMPACT
So many small business owners have the mindset that if we capture tons of followers on our social media networks, that will be the key to a greater success for our business, but is this necessarily true?
Take, for example, your Twitter account. According to Courtney Rubin, from a post on Business Writers, a 37 year old female is the target audience for Twitter. If that is not the market that you are trying to reach to market your product, then chances are there is a better social network out there for you to utilize.
I recently read a study performed by Pingdom, a website monitoring service. They surveyed 24 of the most popular social networks, including Facebook and Twitter. The results from these studies said a lot about the target audience on the different sites.
My Needs Expand Beyond My Business! (Part I)
November 27, 2012 | in Business Services, Small Business, Uncategorized, Virtual Assistance3 Comments
Is it possible to need a Virtual Assistant (VA) for a matter other than business needs?
We normally think of Virtual Assistants as personnel needed to accomplish business requests on a small or large-scale basis, but what if you needed someone to help you with the “smaller things in life”?
Will Your Small Business Be More Successful With the Use of Social Media?
In my opinion this is an obvious yes, but you’d be very surprised with how many people are still afraid to cross over to the social media era.
“Businesses that use the Web are growing 15% faster than those that do not. That’s the reality now,” said Susan Sobbott, President of American Express OPEN, in closing her lunchtime panel discussion at The New York Times Small Business Summit.”
In a recent article that I had read, three businesses gave their opinions on how social media can make all of the difference for a small business. The following is my perspective on their stories. Read More
Shopping Habits and Social Media
It is a well known fact that to remain competitive, stores must utilize social media sites for marketing and promotions for consumers to purchase new, as well as aged, products.
Do you find that you are making online purchases through your favorite social media sites? To clarify, what I am asking is when you view an ad on Facebook that displays a coupon for Bath & Body Works, Starbucks, or another favorite store; do you immediately click on that ad to get the coupon? Or do you find yourself driving to the closest store to venture around and see if anything new captures your attention? Is it just as convenient to go to the store’s website for a direct purchase?
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